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Our Team

The Lit Crawl L.A. Organizing Team


Lit Crawl was brought to Los Angeles by Rosalind Helfand, Conrad Romo, and Sally Shore.

Sally Shore, Executive Director
Gerda Govine Ituarte, Community Outreach and Grant Writer
Ron Gutierrez, Data Manager and Marketing Liaison
Roger K. Weiss, Sponsor and Accounts Administration
Carlye Archibeque, Volunteer Coordinator
Cheryl Prueher, Presenter Liaison
Stephanie Grace Cowherd, Marketing Coordinator
SiMoNe Banks, Marketing Assistant
Howard John Gillingham, Technical Director
Matt Collran, Assistant Technical Director
Kriss Meier, Closing Party Lead Volunteer

Henry Eshelman, Platform Media Group
Agency 398 Social Media Team, California State University Northridge
Taylor Nowaskie, Graphic/Web Design


Rosalind Helfand, Literature for Life Managing Editor & Sci-Fest LA Short Story Competitions Director
Jamie Asaye FitzGerald, Director of the California Office, Poets & Writers, Inc.
Brandi Spaethe, Program Assistant, Poets & Writers, Inc.
Dr. Ashaki Jackson, Author, Co-Founder Women Who Submit
Daniel A. Olivas, Author, Lead Blogger La Bloga
J. Ryan Stradal, Author, 826LA Advisory Board Member, host Hot Dish reading series
Sally Shore, Host, The New Short Fiction Series


Matthew Specktor, President
Mary Ann Marino, Secretary
Larry Foundation, Treasurer


Sally Shore, Host, The New Short Fiction Series
Monique Keller, Amazon Studios
Greg Laemmle and Marc Horowitz, Laemmle Theatres


Lit Crawl L.A.

On October 23, 2013, Los Angeles literary organizations debuted Lit Crawl L.A. in the North Hollywood Arts District with an emphasis on Greater Los Angeles’ diverse literary communities.  Participating presenters included Dirty Laundry Lit, The Rumpus, Get Lit, Los Angeles Review of Books, Black Clock, Red Hen Press, Beyond Baroque, The New Short Fiction Series, Tongue and Groove, The World Stage, and many others.  NoHo is the perfect location for this annual Lit Crawl affiliated with the national October Lit Crawl series due to its designation as an arts district, the diversity of venues within a walkable radius, and its proximity to the Metro Red and Orange Lines.

Lit Crawl LA: NoHo 2013 Gallery 800 reading. (Photo by Rosalind Helfand)

Lit Crawl L.A. 2013 Gallery 800 reading. (Photo by Rosalind Helfand)

The 2013 Lit Crawl L.A. included 23 literary events at 12 locations in 2 Rounds, a pop-up bookstore at Blastoff Books & Comics, and an After Party fundraiser for the 2014 Lit Crawl!

The second annual Lit Crawl L.A. was held on Wednesday, October 22, 2014 from 7pm to Midnight! Over 34 literary organizations and presses participated in the Crawl which drew over 3,000 people to the NoHo Arts District! Events were held in restaurants, bars, galleries, theaters, and even a martial arts studio over the course of three 45-minute rounds and an after party! It was a great night and we can’t wait for Lit Crawl L.A. 2015 on Wednesday, October 21!

What Is Lit Crawl?

The Lit Crawl was created by San Francisco’s Litquake literary festival back in 2004, and the idea was simple: let’s transform an ordinary bar crawl into a mob scene of literary mayhem. Could we take over a neighborhood, or two, add pop-up events to every venue that might allow it (bars, cafes, bookstores, theaters, galleries, clothing boutiques, furniture showrooms, parking lots, Laundromats, bee-keeping supply shops), invite dozens of authors to read from their work, and watch hundreds of literati tromp the route and get drunk on words — all for free?

Not only was the concept wildly popular, it has expanded every year. San Francisco’s closing night Lit Crawl now attracts over 6,000 people, and is the world’s largest such event. In 2008 Lit Crawl NYC launched in Manhattan, also an immediate hit. Austin was next, swarming for the first time in 2011. And in 2012, Lit Crawl birthed two more Lit Crawls, one in Brooklyn, another in Seattle. The first London Lit Crawl was held in September 2013.

The striking thing about Lit Crawl, actually, was not the variegated writerly menu; nor was it the variety of venues—54 of them, including bookstores, bars, coffee shops, galleries and a bee-keeping supply store. Rather it was the specter of writing and literature—literature!—transforming an ordinary Saturday night in the neighborhood into a carnival of sorts. Up and down Valencia Street, crowds overflowed out of open doorways, and between readings, people hustled from one event to another or gathered on street corners clutching red Lit Crawl maps like participants in a mammoth scavenger hunt.

—New York Times describing San Francisco’s Lit Crawl 2011.